In support of the COP27 gathering, TikTok is launching the #ClimateAction global campaign this month by inviting creators and communities around the world to join the conversation and make a difference by taking action.
This, the social media giant said, is part of TikTok’s ongoing commitment to encourage communities to unlock the power of the platform to use creativity to drive positive, meaningful and lasting conversations.
COP27 is the 2022 UN Climate Change Conference, taking place in Egypt from November 6 until November 18.
The social media platform said climate action content continued to rise as TikTok’s growing community uses its favourite entertainment platform to inspire hope, positivity and action.
TikTok content operations lead for TikTok in Africa, Boniswa Sidwaba, said that they were committed to playing an active role in building an environmentally aware generation.
“We do this by providing a platform for reputable organisations and community members to discuss, debate and share information, which in turn has helped TikTok become a top destination to learn important topics such as climate and sustainability. We have an active group of climate advocates, experts, and institutions dedicated to creating educational content and raising climate literacy.”
TikTok, in partnership with Crtve Development featuring community manager at Greenpeace Africa August Maluka and singer-songwriter and poet Busiswa Gqulu, will host a live discussion in-app around climate change and its effects on local communities on Tuesday, November 15 at 5.30pm.
To join the conversation, the TikTok community is encouraged to get on to TikTok and follow the @CrtvDevelopment TikTok account to register.
Cape Times