Reel in the fun: the ultimate Sardine Run guide for thrill-seekers on KZN's South Coast

A traveller in a cage ready to witness sharks feeding on sardines on the KZN South Coast.

A traveller in a cage ready to witness sharks feeding on sardines on the KZN South Coast.

Image by: Supplied

Published Apr 10, 2025

Share

The countdown to one of nature's most extraordinary events is on.

In just a few weeks, the KwaZulu-Natal South Coast will bristle with excitement as "The Greatest Shoal on Earth" makes its highly anticipated return.

This grand spectacle, known as the Sardine Run, draws countless tourists and marine enthusiasts eager to witness the astonishing migration of millions of sardines, or Southern African pilchards, along the coastlines of the Eastern Cape and KwaZulu-Natal from May to July.

During this time, these shimmering fish will swarm perilously close to the shoreline, creating a feast for an array of predators both above and below the waves.

From agile sharks and playful dolphins to majestic whales and swooping seabirds, the Sardine Run is a veritable smorgasbord for wildlife, and visitors are guaranteed a front-row seat to the show.

“Winter on the KZN South Coast, which enjoys a year-round subtropical climate, is incredible - for the Sardine Run and other outdoor adventures,” says Dr Vusumuzi Sibiya, CEO of South Coast Tourism and Investment Enterprise (SCTIE).

He elaborates on just why the Sardine Run is pivotal to the local tourism landscape: “It is an absolute wonder to behold for all ages.”

The Umtentweni Conservancy Whale Deck on the south coast where marine enthusiasts can view the Sardine Run.

Sibiya has shared several ways that adventurers can immerse themselves in the splendour of the Sardine Run:

From the ocean

Anglers can embark on charter boats for exhilarating day trips that place them right in the heart of the feeding frenzy, allowing them to tick off this bucket list item.

In the ocean

Divers flock to world-class sites like Aliwal Shoal and Protea Banks.

The Sardine Run enhances the experience; the warm waters teem with extraordinary marine life, making it a prime spot for scuba diving, free diving, and even shark cage diving.

From the shore

With 58 golden beaches, including the province’s highest number of Blue Flag beaches, visitors can safely enjoy the Sardine Run's spectacle right from the sands, soaking in the sun and sights.

From the decks

Numerous whale-watching decks provide the perfect vantage points.

Notable sites such as the Umtentweni Conservancy Whale Deck and Ramsgate Whale Deck offer sweeping views of the magnificent ocean theatre.

A plate of sardines served at a local eatery on the south coast.

From the skies

Nothing beats the unparalleled beauty of an aerial view.

Visitors can book flights in microlights, helicopters, or light aircraft for breathtaking insights into the vast shoals and the predator action that follows them.

Through the lens

Photographers are encouraged to capture this spectacular event.

The Sardine Run attracts documentary makers and offers a goldmine of photographic opportunities, from vibrant bait balls to the thrilling sight of breaching whales.

From local eateries

After a day of adventure, visitors can indulge in culinary delights at award-winning restaurants and seaside cafés where chefs whip up delicious dishes featuring the beloved sardine.

In a season so rich in beauty and excitement, the KZN South Coast promises an unforgettable experience, blending nature's wonder with an array of activities for all to enjoy.

As the Sardine Run beckons, the time to plan your visit is now!