Gwyneth Paltrow is a "lip balm connoisseur" because she spent years suffering from chapped skin.
The 52-year-old “Iron Man” star - who now runs wellness brand Goop - has confessed she has tried plenty of lip balms and masks over the years in a bid to perfect her pout but never found the solution - so she tasked her team at Goop to come up with a solution and they created the brand's new Nourishing Lip Repair Mask.
In a message posted on the brand's website, Paltrow explained: "I have dry lips, so I’ve always been something of a lip balm - and lip mask - connoisseur.
"I wanted to make the best-ever lip mask: better than anything on the market, better than anything I’ve ever tried - the most nourishing, moisturisng, comforting mask we could possibly create. Because that’s what I need."
The Goop lip mask - which is priced at $30 (R558) - contains biomimetic ceramides to protect lips from environmental stressors, as well as cold-pressed fig seed oil, an acai fruit sterol complex, and vegan lanolin tp "hydrate deeply, protect, and enhance the lips’ barrier function".
The actress added: "It took our product development team a long time to create what I was looking for, but it’s here, and I’m so proud of it."
The mask is designed to be used after a lip exfoliator and alongside Goop's Clean Nourishing Lip Balm ($24) and Hydra-Barrier Gel Gloss ($30).
It comes after Paltrow admitted she is a "total psycho" when developing beauty products because she won't stop until she's come up with "something incredible".
She explained she's incredibly hands-on and "really inpatient" when developing new ideas for her skincare and make-up lines, telling “Vanity Fair” magazine: "I’m a total psycho when it comes to product development. I will not stop until we’ve created something that’s incredible.
"I’m also really impatient, so I want to see results really quickly ... The only reason to make something is if you can make something differentiated and up to my standards, which are extremely, extraordinarily high."