Actor, TV presenter and filmmaker, Thapelo Mokoena has been named as the brand ambassador for Tabac.
This is the first time Tabac, one of the most worldly recognised grooming brands collaborates with an African personality as a brand ambassador.
Mokoena will represent Tabac in all public relations, communications and the related programme of activations, as the embodiment of the brand’s ethos: ‘You are the original’.
“I have had many amazing partnerships throughout my journey in the Arts, due to an ideal synergy of ideas and minds. Tabac is a true fit for me. I’m a fan of real and original. It was an easy choice to make.
"Grooming is a big part of my journey and career. Partnering with a Grooming giant at this point in my career is a classic case of timing meeting preparation. It’s a win-win. The sky is the limit,” said Mokoena.
Through this campaign with Mokoena as the ambassador of the brand, Tabac hopes to drive brand awareness among a new market of urban and modern men who see themselves in the brand.
Thapelo Mokone, Tabac brand ambassador.
“As a brand, we are incredibly excited to have partnered with Thapelo Mokoena in order to reinvigorate the Tabac brand in South Africa. Through his incredible career to-date, he has positioned himself excellently in his field.
"His authentic representation of the brand personality made it a relatively easy process to select him from the many other candidates for this role,” Stacey Heymann, Tabac Brand Manager.